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Privacy

Privacy Statement

The Company, including its direct and/or indirect subsidiaries and affiliates which include the platform and services for Taptica (the “Company”, “We”), its respective website (the “Website”) and the services and technologies they provide (the “Service” or “Platform”) has a strong commitment to protect the privacy of its users. Our privacy policy aims to ensure the protection of privacy of our users and to provide them with control over the decision how their information is being used.

Acceptance of Terms

By visiting the Website or using the Service, you (“You”, “Your”) agree to be bound by this Policy. If You do not agree with this Policy, please do not use the Website or Service. The Privacy Policy should be read together with the Terms of Use which together comprise of the full agreement between the Company and its users.

Publishers terms & conditions

Advertisers terms & conditions

What this Policy Covers

This policy covers Advertisers and Affiliates. Our platform enables brands and app developers to engage valuable mobile users. Our technology utilizes a programmatic media-buying platform that harnesses the power of artificial intelligence to improve marketing ROI by finding the right users at the right time for the right campaign. This Privacy Policy explains how we treat users’privacy, so You may decide whether to useour Platform, including how You may opt-out. This policy does not cover the practices of companies that we do not own or control, or to people that we do not employ or manage, including any tracking technologies placed from outside our services.

Information Collection

To help Company personalize the advertising, to enhance ad effectiveness and relevancy, improve our Services and Platform, create new products, conduct research, and provide reporting for internal and external clients, we are required to use tracking technologies, to collect information about the way in which users may respond to, select and interact with an ad or any content provided therein, analyze usage patterns and record Your browsing activity.

 

The tracking technologies are accessed to collect and send statistical information when a user uses the Platform. To serve our ads in mobile applications we collect identifiers, such as Android Id or IDFA depending on the operating system of Your mobile device based on Your policy. These identifiers consist of a string of anonymous and random characters singling out Your device that Company stored by Company with a hash (non reversible encrypting method).

We only use these tracking technologies to better target and analyze consumer behavior with the goal of enabling us to provide our clients better and more relevant advertising.

WE DO NOT USE TRACKING TECHNOLOGIES TO PROCESS OR COLLECT ANY PERSONALLY IDENTIFYING INFORMATION ABOUT YOU. For purposes of this document, personally identifying information (PII) is information that personally identifies You and that is not otherwise publicly available, such as Your first and last name, social security or identification number, credit card number, phone number, or email address. We use tracking technology for non-PII only, which is information that cannot be directly associated with a specific person or entity, such as Yourmobile device and/or computer’s configuration, and the version and type of browser You are using. While some non-PII could be used in conjunction with other information to personally identify a user (e.g., the address of a web page or of a computer on the Internet could identify a user when combined with Internet service provider records), we ourselves generally have no way of tying any of the information we collect back to a particular user, and in the unusual circumstance that we could use an Internet protocol address for such purposes, we do not do so unless required by law.

The Information We Collect

We may collect only anonymous data through anonymous tracking technologies that record such asevents related to Your activity that may include socio-demographic data such as age range, information related to Your device (device type, operating system, version) and events related to the platform activity.

How We Use that Information

We do not rent or sell any information about You to others, or trade any such information. We may share aggregate information, and other non-PII information about You for various purposes, such as to perform or enhance our services. We may also share any information (including to personally identify a user) with our affiliates or service providers, in response to any request by authorities that we believe legally compels us to respond, to establish or exercise legal rights or defend against legal claims, to investigate, prevent, or take action for violations of our terms of service, or as otherwise required by law.

International & Data Internet-based Transfer

We use the Internet to collect and process personal data. It necessarily involves the transmission of data on an international basis. Therefore, by browsing this Website and communicating electronically with us, You acknowledge and agree to our processing of personal data in this way. Your information may be stored and processed in the United States and Israel or any other country where the Company has facilities

Your Ability to Edit/Delete Your Information

Because we do not collect PII, and the information we obtain is automatic through tracking technologies, We cannot provide You the ability to edit or update Your non-PII information after it is collected. You can always opt-out though. If You opt-out from tracking technologies, any information that We already have collected or stored may remain in back-up storage for some period of time after Your deletion request. This may be the case even though no more information remains in our active databases.

Ability to disable mobile interest-based or use of mobile device for advertising (in-app advertisements “Opt-Out” )

You can always opt out of interest-based ads by companies providing in app advertisements by adjusting your device settings. Note that each operating system offers an opt-out option in your device settings. For more information please contact your device manufacturer or refer to the links below.

Android users – https://developer.android.com/google/play-services/id.html#get_started

iOS users – http://support.apple.com/kb/HT4228

Your Ability to disable Tracking Technologies (“Opt-Out”)

You may disable tracking technologies by sending an e-mail request to moc.a1503461140citpa1503461140t@sno1503461140itare1503461140po1503461140.  Within 24 hours after receiving your e-mail we will no longer collect non-PII information from You or Your users.

Your End Users

You must conspicuously post, display, maintain, and make readily accessible to end usersYour privacy policy on Your web site(s) and otherwise make it available to all users. Your privacy policy must comply with all applicable laws and regulations regarding the privacy of user’s information, be commercially reasonable, and provide information on Your data collection practices, including information on the kind of data collected, the purposes for which the data will be processed, any disclosures that will be made of the data and use of any tracking mechanism, use of third party technology, use of cookies and information on how to disable those tracking mechanisms.

The following provisions are hereby agreed:

(I) At all times You agree: (i) to comply with all applicable data Protection Laws, which is defined as the law of the country corresponding to the place of collection of user data, and the place of residence of the user whose personal data is collected; (ii) to get affirmative consent prior to the first occurrence that third parties may be placing and reading cookies on end users’ browsers to collect information in the course of the advertising or content being served;

(II) At all time during the term of this Agreement, You agree not to associate any cookies with any PII, or set, read, write, modify or delete any cookies on the Company  domain, or use cookies or tracking technologies through the Service in a manner that could collect or transmit personally identifiable information unless prior to the first occurrence of any such collection or transmission, You: (A) You will fully, accurately, clearly and conspicuously, disclose the type of information collected (described with specificity in the case of personally identifiable information), the method of collection (e.g. by registration, etc.), and the location of (i.e., a link to) the privacy policy that governs the collection, use and disclosure of the information; and (B) Obtain the end user’s affirmative consent to such collection and/or transmission;

(III) We reserve the right to change the required privacy disclosures as mandated by law including self-regulation or practice, upon written notice.  You agree to cooperate to implement such revised disclosure or such other disclosure, or the Company has the right to terminate if not cured after notice of breach. You further agree upon request to provide company with a copy of the most current privacy policies, or any changes thereto, at the same time that such privacy policies or changes are made.

Children

Our Platform and Services are not designed for, or directed at children. We do not create segments to specifically target anyone under the age of 13, and we do not knowingly collect any information from them. If we become aware that we have inadvertently received information from a child under the age of 13, we will take all appropriate steps to delete such information from our records.

Data Security and Retention

The security of Your information is fundamental to us. We have implemented industry-standard security measures, which include the use of firewalls and encryption.

Once You uninstall or disable all tracking technologies, it will expire within 2 days. No security measures, however thorough, are perfect and there can be no absolute assurance of security. Therefore, We cannot and do not offer an absolute guarantee or warrant the security of the information we possess.

Contact Us

If You have questions or concerns regarding this Privacy Policy, please contact us at *protected email*.

Updates to this Policy

From time to time We may make changes to this Policy and publish the same prominently on our website with the date of last update. These changes will supersede any prior changes. You understand and agree that We will treat Your continued use of our services after such changes have been published as Your acceptance of the updated Policy

Links to Other Content

While using the Service You may be linked from or to third parties sites. We are not responsible for information, content, terms, offers or any other use of privacy policy at these sites. When You use a link to go from our Website or Service to another website, our Privacy Policy is no longer in effect. By Your browsing and interaction on any other website, including websites which have a link on the Website, is subject to that website’s own rules and policies.

 

Last Update: January 2015