The ability to find, segment, and target the right type of user at the right moment is key to delivering higher user engagement and revenue. The Taptica DMP enables us to understand users and deliver experiences tailored to their needs and preferences. Our DMP can automatically capture anonymized data in real time across screens, and combine it with behavioral data to precisely target your ideal audience. What’s more, machine learning algorithms are put into action so that the DMP learns iteratively, continuously responding to new data, and enabling smarter decision making and improved revenue performance.
Taptica’s demand-side platform provides a seamless technology solution for the world’s leading advertisers and agencies. Our uniquely powerful approach to programmatic ensures that ads reach the right user, in the right place and at the right time, achieving consistently superior results regardless of individual campaign goals. Strengthening the Taptica DSP are our proprietary algorithms, which work behind the scenes to optimize bids and maximize conversions 24/7.
Every type of mobile campaign covered, including video & social
100% transparent advertising
Personalized service & tailored campaigns
At Taptica you can
be sure you click right tap right
Mobile accounts for almost half of all digital ad spend, says IAB UK