Loading

We’re in an Innovation
state of mind.

DMP

Data Management

Platform

The ability to find, segment, and target the right type of user at the right moment is key to delivering higher user engagement and revenue. The Taptica DMP enables us to understand users and deliver experiences tailored to their needs and preferences. Our DMP can automatically capture anonymized data in real time across screens, and combine it with behavioral data to precisely target your ideal audience. What’s more, machine learning algorithms are put into action so that the DMP learns iteratively, continuously responding to new data, and enabling smarter decision making and improved revenue performance.

image

DSP

Demand Side

Platform

Taptica’s demand-side platform provides a seamless technology solution for the world’s leading advertisers and agencies. Our uniquely powerful approach to programmatic ensures that ads reach the right user, in the right place and at the right time, achieving consistently superior results regardless of individual campaign goals. Strengthening the Taptica DSP are our proprietary algorithms, which work behind the scenes to optimize bids and maximize conversions 24/7.

image

Diversity

Every type of mobile campaign covered, including video & social

image

Transparency

100% transparent advertising

image

Customization

Personalized service & tailored campaigns

Not only do we connect to leading SSPs, but also to our own SSP. Add our powerful algorithmic capabilities to the mix to create an unbeatable combination.
image

At Taptica you can
be sure you

Newsflash

Mobile accounts for almost half of all digital ad spend, says IAB UK