[{"id":27351,"date":"2019-03-12T12:27:02","date_gmt":"2019-03-12T12:27:02","guid":{"rendered":"https:\/\/www.taptica.com\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\/"},"modified":"2019-03-19T12:22:40","modified_gmt":"2019-03-19T12:22:40","slug":"%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c","status":"publish","type":"post","link":"https:\/\/www.taptica.com\/ko\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\/","title":{"rendered":"\uad11\uace0\uc8fc\ub4e4\uc740 \ucee4\ub125\ud2f0\ub4dc TV\uc5d0 \uc5bc\ub9c8\ub098 \uc900\ube44\ub418\uc5b4 \uc788\uc744\uae4c?"},"content":{"rendered":"<p><em>\uc774\ubc88 \uc8fc \uac8c\uc2a4\ud2b8 \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8<\/em><em>: <\/em><a href=\"https:\/\/www.linkedin.com\/in\/frankpasquine\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Frank Pasquine<\/strong>,<\/em><\/a><em> Content Manager,\u00a0<a href=\"https:\/\/tremorvideodsp.com\" target=\"_blank\" rel=\"noopener\"><strong>Tremor Video DSP<\/strong><\/a>.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27153 aligncenter\" src=\"https:\/\/www.taptica.com\/wp-content\/uploads\/2019\/03\/Frank-Pasquine-Tremor-Video-DSP.jpg\" alt=\"\" width=\"257\" height=\"257\" srcset=\"https:\/\/www.taptica.com\/wp-content\/uploads\/2019\/03\/Frank-Pasquine-Tremor-Video-DSP.jpg 257w, https:\/\/www.taptica.com\/wp-content\/uploads\/2019\/03\/Frank-Pasquine-Tremor-Video-DSP-150x150.jpg 150w, https:\/\/www.taptica.com\/wp-content\/uploads\/2019\/03\/Frank-Pasquine-Tremor-Video-DSP-120x120.jpg 120w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/p>\n<p>\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc6b0\ub9ac\uac00 \uc9c0\uae08 \uc791\uc740 \ud654\uba74(\ud154\ub808\ube44\uc804)\uc758 \ud669\uae08\uae30\uc5d0 \uc0b4\uace0 \uc788\ub2e4\uace0 \ubbff\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4 \uc774\uc81c\ub294 \ud654\uba74\uc774 \uadf8\ub807\uac8c \uc791\uc9c0\ub294 \uc54a\ub2e4\ub294 \uc0dd\uac01\uc774 \ub4ed\ub2c8\ub2e4. \ub137\ud50c\ub9ad\uc2a4, \uc544\ub9c8\uc874 \ud504\ub77c\uc784 \ube44\ub514\uc624, HBO \ub098\uc6b0 \ub4f1\uc758 OTT \uc11c\ube44\uc2a4\uc5d0\uc11c \uc911\ub3c5\uc131 \uc788\uace0 \ud55c\ubc88\uc5d0 \ubab0\uc544\uc11c \ubcfc \uc218 \uc788\ub294 \ucee8\ud150\uce20\ub4e4\uc774 \ud655\uc0b0\ub418\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uac1d\uad00\uc801\uc778 \uc218\uce58\uc0c1\uc73c\ub85c\ub294 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. <strong><a href=\"https:\/\/content-na2.emarketer.com\/connected-tv-advertising\" target=\"_blank\" rel=\"noopener\">e\ub9c8\ucf00\ud130 \ubcf4\uace0\uc11c<\/a><\/strong>\uc5d0 \ub530\ub974\uba74 \ubbf8\uad6d \ucee4\ub125\ud2f0\ub4dc TV(CTV) \uc0ac\uc6a9\uc790\uac00 2018\ub144 1\uc5b5 8,260\ub9cc \uba85\uc5d0\uc11c 2022\ub144\uc5d0\ub294 2\uc5b5 410\ub9cc \uba85\uc73c\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud588\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \uc778\uad6c\uc758 \ube44\uc728\ub85c \ubcf4\uc790\uba74 CTV \uc0ac\uc6a9\uc790 \uc218\uac00 2018\ub144 55.5%\uc5d0\uc11c 2022\ub144 60.1%\ub85c \uc99d\uac00\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<strong> <a href=\"https:\/\/www.businessinsider.com\/ad-tech-companies-are-pushing-into-streaming-tv-2018-12\" target=\"_blank\" rel=\"noopener\">\ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ub354<\/a><\/strong>\uc5d0 \ub530\ub974\uba74 \uc77c\ubd80 \uc5d0\uc774\uc804\uc2dc\uc5d0\uc11c\ub294 \uc0ac\uc2e4\uc0c1 \ud504\ub85c\uadf8\ub7a8 \ubaa9\ub85d\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uacf5\uae09\uc744 \uc55e\uc9c0\ub974\uace0 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\ucee4\ub125\ud2f0\ub4dc <\/strong><strong>TV(CTV)\uc758 \uc7a5\uc810<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>\uad11\uace0\uc8fc\ub4e4\uc740 \ud154\ub808\ube44\uc804\uacfc \uc720\uc0ac\ud558\uac8c \uc601\ud654\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \uc0ac\uc6a9\ud574 \ub300\uaddc\ubaa8 \uc624\ub514\uc5b8\uc2a4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc758 \uc7a5\uc810\uc740 \ub514\uc9c0\ud138 \ud0c0\uac8c\ud305 \ub2a5\ub825\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc0ac\ub78c\ub4e4\uc740 \uc810\uc810 \uad11\uace0\ub97c \uac74\ub108\ub6f0\uc9c0 \uc54a\uace0 \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong><a href=\"https:\/\/marketing.extremereach.com\/2018-q1-benchmarks\/vcr\/\" target=\"_blank\" rel=\"noopener\">\uc775\uc2a4\ud2b8\ub9bc \ub9ac\uce58 \uc2a4\ud130\ub514<\/a><\/strong>\uc5d0 \ub530\ub974\uba74 CTV \uad11\uace0\uc758 \uc644\ub8cc\uc728\uc740 \ubb34\ub824 94%\ub098 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong><a href=\"https:\/\/www.tremorvideodsp.com\/audiences?start=7\" target=\"_blank\" rel=\"noopener\">CTV<\/a><\/strong> \uad11\uace0\ub294 \uc624\ub514\uc5b8\uc2a4\uc758 \uad00\uc2ec\uc5d0 \uae30\ubc18\ud574 \ub354 \uac1c\uc778\ud654\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc774 \uae30\uc220\ub85c \uc81c1\uc790 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc138\ubd84\ud654\ub41c \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac8c\ud305\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc73c\uba70, \uc624\ub514\uc5b8\uc2a4 \uc608\uce21 \ub3c4\uad6c\uc640 \uc624\ub514\uc5b8\uc2a4 \uad6c\ucd95 \uc54c\uace0\ub9ac\uc998\uc774 \uc788\uc73c\uba74 CTV \uc0dd\ud0dc\uacc4 \ub0b4\uc5d0\uc11c \uc815\ud655\ud55c \ud504\ub85c\ud544\uc744 \ub9cc\ub4e4 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, CTV\ub85c TV \uad11\uace0\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989 \uad11\uace0\ub97c \ub044\ub4e0 \uac15\ub3c4\ub97c \ub192\uc774\ub4e0 \uad11\uace0 \ucee8\ud150\uce20\ub97c \ubaa8\ub450 \uc804\ud658\ud558\ub4e0 \uadf8\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\uc6b0\ub824 \uc0ac\ud56d<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>\uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uc138\uc0c1\uc758 \ubcc0\ud654\uc5d0 \uc5b4\ub5bb\uac8c \ub300\uc751\ud574\uc57c \ud560 \uc9c0 \uc0dd\uac01\ud574 \ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4. CTV\ub97c \ud1b5\ud574 \ube44\ub514\uc624 \uad11\uace0\uc8fc\ub294 \uae30\uc874\uc758 TV\uc5d0\uc11c \uad6c\uc785\ud558\ub358 \uac83\uc744 \ub514\uc9c0\ud138 \uacf5\uac04\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \uc7a5\uce58 \uc81c\uc870\uc0ac, \uc2a4\ub9c8\ud2b8 TV \uc81c\uc870\uc5c5\uccb4, \ucee8\ud150\uce20 \uc218\uc9d1\uae30, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud615\uc2dd \uad11\uace0 \ud68c\uc0ac, \ubc29\uc1a1 \ub124\ud2b8\uc6cc\ud06c\ub97c \ube44\ub86f\ud55c \ub2e4\uc218\uc758 \uacf5\uae09\uc6d0\uc73c\ub85c\ubd80\ud130 \uad6c\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>CTV\uc758 \ub2e8\ud3b8\ud654\ub85c \uc77c\ubd80 \uad11\uace0\uc8fc\ub4e4\uc740 \ub9dd\uc124\uc77c \uc218 \uc788\uc9c0\ub9cc \uc774\ub294 \uadf8\ub807\uac8c \uc0c8\ub85c\uc6b4 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub9ce\uc740 TV \uad6c\ub9e4\uc790\ub4e4\uc740 \uc120\ubd88\ub85c \uad6c\uc785\ud560\uc9c0 \ubd84\ud560\ub85c \uad6c\uc785\ud560\uc9c0, \uc81c\ud734 \uad6c\ub9e4, \ucf00\uc774\ube14 \ubc29\uc1a1 \uc5f0\ud569, MVPD \ub4f1 \ub9ac\ub2c8\uc5b4 TV\ub97c \uad6c\ub9e4\ud560 \ub54c\uc640 \ube44\uc2b7\ud55c \ub51c\ub808\ub9c8\uc5d0 \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \uc774\ub7f0 \uc635\uc158\ub4e4\uc774 \ubc85\ucc30 \uc218 \uc788\uc9c0\ub9cc CTV \uc194\ub8e8\uc158\uc744 \ucd94\uad6c\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \uc774 \uacfc\uc815\uc774 \ub354 \uc218\uc6d4\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong><a href=\"https:\/\/www.tremorvideodsp.com\/expertise?start=3\" target=\"_blank\" rel=\"noopener\">\ube0c\ub79c\ub4dc \ubcf4\ud638<\/a><\/strong>\uc5d0 \uad00\ud574\uc11c\ub294 \ud56d\uc0c1 \uc6b0\ub824\ub418\ub294 \ubc14\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud2b8\ub808\uba38 \ube44\ub514\uc624DSP\uc758 \uacbd\uc6b0 \uc804\uccb4 \uacf5\uae09\uc5d0\uc11c DoubleVerify\ub97c \ud1b5\ud574 \uc785\ucc30 \uc804 \ubd80\uc815 \uad11\uace0\ub97c \ubc29\uc9c0\ud574 \uac00\uc7a5 \uc548\uc804\ud558\uace0 \ud6a8\uc728\uc801\uc778 CTV \ud658\uacbd\uc5d0\uc11c\ub9cc \uc804\ub2ec\ub418\ub3c4\ub85d \ud558\uc5ec \ube0c\ub79c\ub4dc\uc758 \ube44\ub514\uc624\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\uc7a5\ub824 \uc0ac\ud56d<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>\uc5ec\ub7ec\ubd84\uc774 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \ud0c0\uac8c\ud305\ud558\uace0 \uc774\ub97c \uc124\uacc4\ud558\uace0 \uc788\uc74c\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \ube44\ub514\uc624 \uad11\uace0\uc8fc\ub294 CTV\uc758 \uc7a0\uc7ac\ub825\uc744 \uc9c4\uc815\uc73c\ub85c \uc2e4\ud604\ud558\uae30 \uc704\ud574 \ub370\uc2a4\ud06c\ud1b1\uc774\ub098 \ubaa8\ubc14\uc77c \uad11\uace0\uc640 \ub3d9\uc77c\ud55c \uc218\uc900\uc73c\ub85c \uc774\ub7ec\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \ucc38\uc5ec\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc874 TV\uc640 \ub2ec\ub9ac \ub2e8 \ud558\ub098\uc758 \uc2a4\ud31f\uc5d0\ub9cc \uad11\uace0\ub97c \ub0b4\ubcf4\ub0b4\uc9c0 \uc54a\uc544\ub3c4 \ub418\uba70 \ub3d9\uc77c\ud55c \ud30c\ud2b8\ub108\uc640 30\uac1c\uc758 \uc2a4\ud31f\uc5d0 \ub3d9\uc2dc\uc5d0 \uad11\uace0\ub97c \ub0b4\ubcf4\ub0c5\ub2c8\ub2e4. \uc2a4\ud31f\uc740 \ubc18\ubcf5\ub418\uba70 \uadf8 \ube48\ub3c4\ub294 \uc218\uc5c6\uc774 \ub9ce\uc744 \uac83\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \uae30\ud68c\ub85c \ud65c\uc6a9\ud558\uace0 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud55c \ubc29\uc2dd\uc73c\ub85c \uc21c\ucc28\uc801\uc73c\ub85c \ub2e4\ub978 \uba54\uc2dc\uc9c0\ub97c \ub0b4\ubcf4\ub294 \uac83\ub3c4 \uace0\ub824\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ucc3d\uc758\uc801\uc73c\ub85c \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5d4\ub4dc \uce74\ub4dc\ub098 \uc624\ubc84\ub808\uc774\ucc98\ub7fc <strong><a href=\"https:\/\/www.tremorvideodsp.com\/creative-studio?start=3\" target=\"_blank\" rel=\"noopener\">\ucc3d\uc758\uc801\uc778 \uae30\ub2a5<\/a><\/strong>\uc744 \ucd94\uac00\ud558\uba74 \uad11\uace0\uc8fc\uac00 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub098 \ucf5c \ud22c \uc561\uc158\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uc9c1\uc811 \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac70\uc2e4\uc744 \ud604\ub300\uc801\uc73c\ub85c \uafb8\uba70 \ube44\ub514\uc624 \uad11\uace0\ub97c \ud55c \ucc28\uc6d0 \ub192\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. ACR \uae30\uc220\uc774 \uc788\uc73c\uba74 CTV\uc5d0\uc11c\ub294 \ubb3c\ub860 \ubaa8\ub4e0 \uc138\ucee8\ub4dc \uc2a4\ud06c\ub9b0 \uc7a5\uce58\uc5d0\uc11c \uc5ec\ub7ec\ubd84\uc758 \uc774\uc57c\uae30\ub97c \ub9d0\ud568\uc73c\ub85c\uc368 \uc624\ub514\uc5b8\uc2a4\ub97c \ub9ac\ud0c0\uac8c\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc744 \uc774\uc6a9\ud558\uba74 \uc8fc\uc758\ub97c \uc0b0\ub9cc\ud558\uac8c \ud558\ub294 \uc694\uc18c\uac00 \uac00\ub4dd\ud55c \uc138\uc0c1\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc \uc778\uc2dd\uc744 \uc81c\uace0\ud558\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>CTV \uad11\uace0\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <a href=\"https:\/\/www.tremorvideodsp.com\/audiences?start=7\" target=\"_blank\" rel=\"noopener\"><strong>tremorvideodsp.com<\/strong><\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc774\ubc88 \uc8fc \uac8c\uc2a4\ud2b8 \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8: Frank Pasquine, Content Manager,\u00a0Tremor Video DSP. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc6b0\ub9ac\uac00 \uc9c0\uae08 \uc791\uc740 \ud654\uba74(\ud154\ub808\ube44\uc804)\uc758 \ud669\uae08\uae30\uc5d0 \uc0b4\uace0 \uc788\ub2e4\uace0 \ubbff\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4 \uc774\uc81c\ub294 \ud654\uba74\uc774 \uadf8\ub807\uac8c \uc791\uc9c0\ub294 \uc54a\ub2e4\ub294 \uc0dd\uac01\uc774 \ub4ed\ub2c8\ub2e4. \ub137\ud50c\ub9ad\uc2a4, \uc544\ub9c8\uc874 \ud504\ub77c\uc784 \ube44\ub514\uc624, HBO \ub098\uc6b0 \ub4f1\uc758 OTT \uc11c\ube44\uc2a4\uc5d0\uc11c \uc911\ub3c5\uc131 \uc788\uace0 \ud55c\ubc88\uc5d0 \ubab0\uc544\uc11c \ubcfc \uc218 \uc788\ub294 \ucee8\ud150\uce20\ub4e4\uc774 \ud655\uc0b0\ub418\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uac1d\uad00\uc801\uc778 \uc218\uce58\uc0c1\uc73c\ub85c\ub294 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. e\ub9c8\ucf00\ud130 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":27166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2136],"tags":[1402,2135],"class_list":["post-27351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts-ko","tag-mobile-video-ko","tag-personalized-ads-ko"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Advertisers Ready for Connected TV?<\/title>\n<meta name=\"description\" content=\"Fan of Netflix? Then check out our post on the rising popularity of connected TV and its advertising potential - it&#039;s the perfect break from your binging!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Advertisers Ready for Connected TV?\" \/>\n<meta property=\"og:description\" content=\"Fan of Netflix? Then check out our post on the rising popularity of connected TV and its advertising potential - it&#039;s the perfect break from your binging!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.taptica.com\/ko\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\/\" \/>\n<meta property=\"og:site_name\" content=\"Taptica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Taptica\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-12T12:27:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-19T12:22:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.taptica.com\/wp-content\/uploads\/2019\/03\/CTV.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carly Morris\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\\\/\"},\"author\":{\"name\":\"Carly Morris\",\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/#\\\/schema\\\/person\\\/4e0e2fd4ae455a9119eae268079ee602\"},\"headline\":\"\uad11\uace0\uc8fc\ub4e4\uc740 \ucee4\ub125\ud2f0\ub4dc TV\uc5d0 \uc5bc\ub9c8\ub098 \uc900\ube44\ub418\uc5b4 \uc788\uc744\uae4c?\",\"datePublished\":\"2019-03-12T12:27:02+00:00\",\"dateModified\":\"2019-03-19T12:22:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\\\/\"},\"wordCount\":48,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taptica.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/CTV.jpg\",\"keywords\":[\"mobile video\",\"personalized ads\"],\"articleSection\":[\"Guest Posts\"],\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.taptica.com\\\/ko\\\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\\\/\",\"url\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\\\/\",\"name\":\"Are Advertisers Ready for Connected TV?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.taptica.com\\\/ko\\\/%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%93%a4%ec%9d%80-%ec%bb%a4%eb%84%a5%ed%8b%b0%eb%93%9c-tv%ec%97%90-%ec%96%bc%eb%a7%88%eb%82%98-%ec%a4%80%eb%b9%84%eb%90%98%ec%96%b4-%ec%9e%88%ec%9d%84%ea%b9%8c\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.taptica.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/CTV.jpg\",\"datePublished\":\"2019-03-12T12:27:02+00:00\",\"dateModified\":\"2019-03-19T12:22:40+00:00\",\"description\":\"Fan of Netflix? 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\ubaa8\ubc14\uc77c \uc6d4\ub4dc \ucf69\uadf8\ub808\uc2a4 \ud558\uc774\ub77c\uc774\ud2b8"},"content":{"rendered":"<p>\ubaa8\ubc14\uc77c \uc6d4\ub4dc \ucf69\uadf8\ub808\uc2a4(MWC)\ub294 \ud2b9\ubcc4\ud55c \uc0b0\uc5c5 \ubc15\ub78c\ud68c\uc774\uc790 \uc804 \uc138\uacc4 \ubaa8\ubc14\uc77c \ud589\uc0ac \uc911 \uac00\uc7a5 \ud070 \ud589\uc0ac\ub85c, \ub9e4\ub144 \ubc14\ub974\uc140\ub85c\ub098\uc5d0\uc11c \uac1c\ucd5c\ub429\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc0ac\ub78c\ub4e4\uc774 \ub9cc\ub098 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \ubc1c\uacac\ud558\uace0 \uc5c5\uacc4 \ub0b4 \ud654\uc81c\uc758 \uc911\uc2ec\uc5d0 \uc788\ub294 \uba85\uc0ac\ub4e4\uc758 \uac15\uc5f0\ub3c4 \ub4e4\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc62c\ud574 MWC 2019\uc5d0\uc11c\ub294 \ud765\ubbf8\ub85c\uc6b4 \uc77c\ub4e4\uc774 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc9c0\uae08\ubd80\ud130 \ud568\uaed8 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>#1. \ud604\uc2e4\uc774 \ub41c 5G<\/strong><\/h5>\n<p>2019 MWC\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc774 \u20185G\u2019\ub97c \uc5b8\uae09\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uc911\uc5d0\uc11c\ub3c4 <a href=\"https:\/\/www.smartcitiesdive.com\/news\/sprint-launch-5g-9-cities-2019-chicago-atlanta-dallas\/549178\/\" target=\"_blank\" rel=\"noopener\"><strong>\uc2a4\ud504\ub9b0\ud2b8\ub294<\/strong> <\/a>\uc62c\ud574 5\uc6d4 \ubbf8\uad6d \ub0b4 \uc5ec\ub7ec \ub3c4\uc2dc\uc5d0 \uc0c1\uc6a9 \ud45c\uc900 \uae30\ubc18 5G\ub97c \ucd9c\uc2dc\ud560 \uac83\uc744 \ubc1c\ud45c\ud558\uba70 \uc88c\uc911\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \uc2dc\uce74\uace0, \uc560\ud2c0\ub79c\ud0c0, \ub308\ub7ec\uc2a4, \uce94\uc790\uc2a4\uc2dc\ud2f0\ub97c \uc2dc\uc791\uc73c\ub85c \ud734\uc2a4\ud134, LA, \ub274\uc695, \ud53c\ub2c9\uc2a4, \uc6cc\uc2f1\ud134 DC\uc5d0 \ucd9c\uc2dc\ud560 \uc608\uc815\uc774\uba70 2019\ub144 \uc0c1\ubc18\uae30 \ub9d0\uae4c\uc9c0\ub294 \uc804 \uc9c0\uc5ed\uc5d0 \uc801\uc6a9\ub420 \uac83\uc73c\ub85c \uc804\ub9dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc81c\uaecf 5G\ub97c AT&amp;T\uc758 \ubaa8\ubc14\uc77c \ud56b\uc2a4\ud31f\uc774\ub098 \ubc84\ub77c\uc774\uc98c\uc758 \uac00\uc815\uc6a9 \ube0c\ub85c\ub4dc\ubc34\ub4dc\uc5d0\uc11c\ub9cc \uc774\uc6a9 \uac00\ub2a5\ud588\uae30 \ub54c\ubb38\uc5d0 \uc774\ub294 \uc9c0\uae08\uae4c\uc9c0 \ubcf8 \uc911 \uc804\uba74 5G\ub85c \ub098\uc544\uac00\ub294 \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc9c0\ub294 \uc6c0\uc9c1\uc784\uc785\ub2c8\ub2e4.<\/p>\n<p>5G\uc758 \uac15\uc810\uc740 \ubaa8\ubc14\uc77c \uc9c0\uc5f0 \uc18d\ub3c4\uac00 \ud655\uc2e4\ud558\uac8c \uc904\uc5b4\ub4e0\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc989 \ud074\ub77c\uc6b0\ub4dc \uad6c\ub3d9 \ud504\ub85c\uadf8\ub7a8\uc758 \uacbd\uc6b0, \uc2a4\ub9c8\ud2b8\ud3f0\uc5d0\uc11c \uc2e4\ud589\ud560 \ub54c \uc18d\ub3c4 \uc9c0\uc5f0\uc744 \uc804\ud600 \uacbd\ud5d8\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc77c\ubc18\uc801\uc778 \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub300\uc6a9\ub7c9\uc758 \ud30c\uc77c\uc744 \ud734\ub300\ud3f0\uc5d0 \uc800\uc7a5\ud558\uc9c0 \uc54a\uace0\ub3c4 \ube60\ub978 \uc18d\ub3c4\ub85c \uace0\uc0ac\uc591\uc758 \ud734\ub300\ud3f0 \uac8c\uc784\uc744 \uc990\uae38 \uc218 \uc788\uace0 \uc2e4\uc2dc\uac04 \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<h5><strong>#2. \uc0c8\ub86d\uace0 \ub2e4\uc591\ud55c \ud734\ub300\ud3f0<\/strong><\/h5>\n<p>5G \uacbd\uc7c1\uc774 \uc2dc\uc791\ub418\uc790 \uc804 \uc138\uacc4 \ud734\ub300\ud3f0 \uc81c\uc870\uc0ac\uac00 \uc77c\uc8fc\uc77c \ub3d9\uc548 \uc790\uc0ac \ud638\ud658 \uac00\ub2a5 \uae30\uae30\ub97c \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc2a4\ub9c8\ud2b8\ud3f0 \uacbd\uc7c1\uc758 \uc138\uacc4\uc801\uc778 \uc120\ub450\uc5c5\uccb4\uc778 \uc0bc\uc131, LG, \ud654\uc6e8\uc774, ZTE, \uc0e4\uc624\ubbf8, \uc18c\ub2c8, HTC \ub4f1\uc758 \uc81c\uc870\uc0ac\ub4e4\ub3c4 \ucc38\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubaa9\uc744 \uc9d1\uc911\uc2dc\ud0a8 5G \uc2e0\uc81c\ud488 \uc678\uc5d0, \uc81c\ud488 \uc804\uc2dc\ud640\uc5d0\uc11c \uc5f4\ub9b0 \uc1fc\uc758 \ubc31\ubbf8\ub294 \ubc14\ub85c \ucd5c\uc2e0 \ud3f4\ub354\ube14 \ud3f0 \ub514\uc790\uc778\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uc911\uc5d0\uc11c\ub3c4 <strong><a href=\"mailto:https:\/\/www.wired.com\/gallery\/mwc-2019-trends-and-devices\/\" target=\"_blank\" rel=\"noopener\">\uc0bc\uc131 \uac24\ub7ed\uc2dc S10<\/a><\/strong>, <strong><a href=\"https:\/\/www.theverge.com\/2019\/2\/25\/18239565\/huawei-mate-x-foldable-phone-hands-on-design-mwc-2019\" target=\"_blank\" rel=\"noopener\">\ud654\uc6e8\uc774\uc758 \uba54\uc774\ud2b8 X<\/a><\/strong>\uc640 <a href=\"https:\/\/www.theverge.com\/2019\/2\/27\/18243413\/motorola-confirms-razr-foldable-smartphone-mwc-2019\" target=\"_blank\" rel=\"noopener\"><strong>\ubaa8\ud1a0\ub85c\ub77c\uc758 \ubaa8\ud1a0 Z3<\/strong><\/a>\uac00 \uac00\uc7a5 \uc8fc\ubaa9\uc744 \ub04c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>#3. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638, \ubcf4\uc548 \ubc0f \ud22c\uba85\uc131 \uac15\uc870<\/strong><\/h5>\n<p><strong><a href=\"https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/industry-must-address-urgent-iot-security-threat\/\" target=\"_blank\" rel=\"noopener\">IoT \ubcf4\uc548<\/a><\/strong>\ubd80\ud130 <strong><a href=\"https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/operators-outline-digital-health-data-challenges\/\" target=\"_blank\" rel=\"noopener\">\ub514\uc9c0\ud138 \ud5ec\uc2a4 \ub370\uc774\ud130<\/a><\/strong> \uc62c\ubc14\ub974\uac8c \uc9c0\ud0a4\uae30,<strong> <a href=\"https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/experts-believe-even-ai-cant-stop-ad-bots\/\" target=\"_blank\" rel=\"noopener\">\uc560\ub4dc\ubd07\uc5d0 \ub300\ud56d\ud558\ub294 AI<\/a> <\/strong>\uc0ac\uc6a9\uae4c\uc9c0 \uc62c\ud574 MWC\uc758 \uac00\uc7a5 \ud070 \uc8fc\uc548\uc810\uc740 \uc724\ub9ac\uc801\uc774\uace0 \uc548\uc804\ud55c \ub370\uc774\ud130 \uc0ac\uc6a9\uc5d0 \uad00\ud55c \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc62c\ud574\uc758 \ucee8\ud37c\ub7f0\uc2a4 \uc8fc\uc81c\uac00 \u2018\uc9c0\ub2a5\ud615 \uc5f0\uacb0(Intelligent Connectivity)\u2019\uc774\uc5c8\ub358 \ub9cc\ud07c, \ud589\uc0ac\uc758 \uc5ec\ub7ec \ubd80\ubd84\uc5d0\uc11c\ub294 \uc624\ub298\ub0a0 \ucd08\uc5f0\uacb0\uc801 \uc138\uc0c1\uacfc \ud568\uaed8 \ubd80\uac01\ub418\ub294 \uc7a0\uc7ac\uc801\uc778 \uc601\ud5a5\ub825\uc5d0 \ub300\ud574 \uc2ec\uce35\uc801\uc73c\ub85c \ub2e4\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\ub9ac\uc758 \uc0b6\uc774 \uc6b0\ub9ac\uc5d0\uac8c \ud798\uc744 \uc8fc\ub294 \uae30\uc220\uc801 \uc9c4\ubcf4\uc640 \uc810\uc810 \ubc00\uc811\ud558\uac8c \uc5f0\uad00\ub418\uace0 \uc788\ub294 \uc9c0\uae08\uc774 \ubc14\ub85c \ub370\uc774\ud130 \uc751\uc6a9 \uc2dc\uc2a4\ud15c\uacfc \ubcf4\ud638 \uac04\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \ub3c4\uc804\uc744 \uc2dc\uc791\ud560 \ub54c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \uacf3\uc744 \ub458\ub7ec\ubcf4\uace0 \ub2e4\uc591\ud55c \uc0ac\ub78c\ub4e4\uacfc \uc5b4\uc6b8\ub9ac\uba70 \uc990\uac70\uc6b4 \uc2dc\uac04\uc744 \ubcf4\ub0b8 \ub73b \uae4a\uc740 \ud55c \uc8fc\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7fc 2020\ub144 MWC\uc5d0 \ub2e4\uc2dc \ubd59\uae30\ub97c \uae30\ub300\ud558\uaca0\uc2b5\ub2c8\ub2e4!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubaa8\ubc14\uc77c \uc6d4\ub4dc \ucf69\uadf8\ub808\uc2a4(MWC)\ub294 \ud2b9\ubcc4\ud55c \uc0b0\uc5c5 \ubc15\ub78c\ud68c\uc774\uc790 \uc804 \uc138\uacc4 \ubaa8\ubc14\uc77c \ud589\uc0ac \uc911 \uac00\uc7a5 \ud070 \ud589\uc0ac\ub85c, \ub9e4\ub144 \ubc14\ub974\uc140\ub85c\ub098\uc5d0\uc11c \uac1c\ucd5c\ub429\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc0ac\ub78c\ub4e4\uc774 \ub9cc\ub098 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \ubc1c\uacac\ud558\uace0 \uc5c5\uacc4 \ub0b4 \ud654\uc81c\uc758 \uc911\uc2ec\uc5d0 \uc788\ub294 \uba85\uc0ac\ub4e4\uc758 \uac15\uc5f0\ub3c4 \ub4e4\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc62c\ud574 MWC 2019\uc5d0\uc11c\ub294 \ud765\ubbf8\ub85c\uc6b4 \uc77c\ub4e4\uc774 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc9c0\uae08\ubd80\ud130 \ud568\uaed8 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. #1. \ud604\uc2e4\uc774 \ub41c 5G 2019 MWC\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc774 \u20185G\u2019\ub97c \uc5b8\uae09\ud588\uc2b5\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2073],"tags":[1406,1404],"class_list":["post-27072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-ko","tag-brand-safety-ko","tag-technology-ko"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here&#039;s What You Missed at MWC 2019<\/title>\n<meta name=\"description\" content=\"Couldn&#039;t make it to this year&#039;s MWC? 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\uc138\ub300\ub294 \uc5b4\ub5a4 \uad11\uace0\ub97c \uc6d0\ud560\uae4c?"},"content":{"rendered":"<p>\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub97c \ub118\uc5b42019\ub144\uc758 Z\uc138\ub300\ub294 <strong><a href=\"https:\/\/www.inc.com\/anne-gherini\/gen-z-is-about-to-outnumber-millennials-heres-how-that-will-affect-business-world.html\" target=\"_blank\" rel=\"noopener\">\uc138\uacc4 \uc778\uad6c\uc758 \uc57d 32%<\/a><\/strong>\ub97c \ucc28\uc9c0\ud558\uba70 \uacf5\uc2dd\uc801\uc73c\ub85c \uc778\uad6c\uac00 \uac00\uc7a5 \uc870\ubc00\ud55c \uc138\ub300\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. Z\uc138\ub300\ub294 1995\ub144\uc0dd\ubd80\ud130 2012\ub144\uc0dd\uae4c\uc9c0\ub85c \uad6c\uc131\ub418\uba70, \uc778\ud130\ub137\uacfc \ud568\uaed8 \uc131\uc7a5\ud574\uc628 \uc138\ub300\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d \uc9d1\ub2e8\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uad11\uace0\uc8fc\ub4e4\uc740 \ubb34\uc5c7\uc774 Z\uc138\ub300\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\uba70, \uc5b4\ub5bb\uac8c \uadf8\ub4e4\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744\uc9c0, \uadf8\ub9ac\uace0 \ucd5c\uc2e0 \uae30\uc220\uc5d0 \uc815\ud1b5\ud55c \uc774\ub4e4\uc5d0\uac8c \uc5b4\ub5bb\uac8c \ud558\uba74 \uc131\uacf5\uc801\uc73c\ub85c \uad11\uace0\ud560 \uc218 \uc788\uc744\uc9c0 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>Z<\/strong><strong>\uc138\ub300\uc758 \ubaa8\ubc14\uc77c \uc774\uc6a9 \ubc29\ubc95<\/strong><\/h5>\n<p>\ud6a8\uacfc\uc801\uc73c\ub85c Z\uc138\ub300\ub97c \ud0c0\uac9f\ud305 \ud558\ub824\uba74 \uc77c\ubc18\uc801\uc778 \ubaa8\ubc14\uc77c \uc774\uc6a9 \ud328\ud134\uc744 \uc81c\ub300\ub85c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.criteo.com\/insights\/gen-z-social-media\/\" target=\"_blank\" rel=\"noopener\">\uc804\ubc18\uc801\uc73c\ub85c Z\uc138\ub300\ub294 \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc73c\ub85c \uac00\uc7a5 \ub9ce\uc740 \uc2dc\uac04\uc744<\/a><\/strong> \ubcf4\ub0b4\uba70 \uc8fc\ub2f9 \ud3c9\uade0 11\uc2dc\uac04\uc744 \ud560\uc560\ud569\ub2c8\ub2e4.<\/li>\n<li>\ud2b9\ud788 \ub3d9\uc601\uc0c1\uc5d0 \uad00\uc2ec\uc774 \ub9ce\uc544 5\uac1c\uc758 \uac01\uae30 \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud558\ub8e8 \ud3c9\uade0 68\uac1c\uc758 \ub3d9\uc601\uc0c1\uc744 \uc2dc\uccad\ud569\ub2c8\ub2e4 (\ub610\ud55c, \ud604\uc7ac \ub514\uc9c0\ud138 \ub3d9\uc601\uc0c1\uc758 50%\ub97c \ubaa8\ubc14\uc77c \uc0c1\uc5d0\uc11c \uc138\ub85c \ud615\ud0dc\ub85c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4).<\/li>\n<li>\uc774\ub4e4\uc740 \uad6c\ub9e4 \uc804\uc5d0 \ucd94\ucc9c \ubc0f \ud6c4\uae30\ub97c \ud655\uc778\ud558\ub294 \ub370 <strong><a href=\"https:\/\/blog.hootsuite.com\/generation-z-statistics-social-marketers\/\" target=\"_blank\" rel=\"noopener\">\uc720\ud29c\ube0c\ub97c \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ubcf4\ub2e4 2\ubc30 \ub354 \ub9ce\uc774 \ud65c\uc6a9\ud569\ub2c8\ub2e4<\/a><\/strong>.<\/li>\n<li><a href=\"https:\/\/genhq.com\/5-ways-gen-z-uses-social-media-that-will-surprise-you\/\" target=\"_blank\" rel=\"noopener\"><strong>\uc774\ub4e4 \uc911 40%\ub294 \uc2a4\ub0c5\ucc57\uc73c\ub85c \uac8c\uc2dc\ubb3c\uc744 \uc62c\ub9ac\uac70\ub098 \ub3d9\uc601\uc0c1\uc744 \uc804\uc1a1\ud558\uace0<\/strong><\/a> 36%\ub294 \uc2a4\ub0c5\ucc57\uc73c\ub85c \uac8c\uc2dc\ubb3c\uc744 \uc62c\ub9ac\uac70\ub098 \uc140\uce74\ub97c \uc804\uc1a1\ud569\ub2c8\ub2e4.<\/li>\n<li><strong><a href=\"https:\/\/genhq.com\/5-ways-gen-z-uses-social-media-that-will-surprise-you\/\" target=\"_blank\" rel=\"noopener\">\uc774\ubca4\ud2b8\ub97c \uac80\uc0c9\ud558\uace0 \uacf5\uc720\ud558\uace0 \ub9cc\ub4dc\ub294 \ub370\ub294 \uc8fc\ub85c<\/a><\/strong> \ud398\uc774\uc2a4\ubd81\uc744 \uc774\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h5><strong>Z<\/strong><strong>\uc138\ub300\uac00 \uc0dd\uac01\ud558\ub294 \uad11\uace0<\/strong><\/h5>\n<p>\ucd5c\uc2e0 \uae30\uc220\uc5d0 \ub2a5\ud1b5\ud55c \uc774 \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc740 \uad11\uace0\ub97c \uac74\ub108\ub6f0\uac70\ub098 \ucc28\ub2e8\ud558\ub294 \ubc29\ubc95, \ub610\ub294 \uc790\uc2e0\uc5d0\uac8c \uc720\ub9ac\ud558\uac8c \uad11\uace0\ub97c \uc774\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad11\uace0\uc5d0 \ub300\ud55c \uc774\ub4e4\uc758 \uc77c\ubc18\uc801\uc778 \uc815\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/blog.hootsuite.com\/generation-z-statistics-social-marketers\/\" target=\"_blank\" rel=\"noopener\">Z\uc138\ub300\ub294 \uad11\uace0\uac00 \uc788\uc5b4\ub3c4 \uad1c\ucc2e\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4<\/a><\/strong>. 10\ub300 \uccad\uc18c\ub144 \uc911 \ub2e8 11%\ub9cc\uc774 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uacfc \uc2a4\ub0c5\ucc57\uc5d0 \uad11\uace0\uac00 \ub108\ubb34 \ub9ce\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc774 \uc0ac\uc6a9\uc790\ub4e4\uc740 \ub9ac\uc6cc\ub4dc\ub97c \uc81c\uacf5\ud558\ub294 \uad11\uace0\ub97c \ubcf4\ub294 \ub370 \ub354\uc6b1 \uac1c\ubc29\uc801\uc785\ub2c8\ub2e4. <strong><a href=\"https:\/\/blog.hootsuite.com\/generation-z-statistics-social-marketers\/\">Z\uc138\ub300 \uc911 41%\uac00 \ub9ac\uc6cc\ub4dc\ub97c \uc81c\uacf5\ud558\ub294 \ubaa8\ubc14\uc77c \uad11\uace0\uc5d0 \uae0d\uc815\uc801\uc73c\ub85c \ubc18\uc751\ud569\ub2c8\ub2e4.<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/blog.hootsuite.com\/generation-z-statistics-social-marketers\/\" target=\"_blank\" rel=\"noopener\">\ud558\uc9c0\ub9cc Z\uc138\ub300\ub3c4 \ucde8\uc18c \uc635\uc158\uc744 \uc6d0\ud569\ub2c8\ub2e4<\/a>.<\/strong> X\uc138\ub300\uac00 \uc57d6\ucd08 \ud6c4\uc5d0 \uad11\uace0\ub97c \uac74\ub108\ub6f0\ub294 \ubc18\uba74, Z\uc138\ub300\ub294 9.5\ucd08 \ud6c4\uc5d0 \uac74\ub108\ub701\ub2c8\ub2e4. \uc989, \uc6d0\ud558\uc9c0 \uc54a\ub294 \uad11\uace0\ub97c \ubcf4\uc9c0 \uc54a\uc744 \uc218 \uc788\ub294 \uc635\uc158\uc740 \ubd84\uba85\ud788 \uc81c\uacf5\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h5><strong>Z<\/strong><strong>\uc138\ub300\uac00 \uad11\uace0\uc5d0\uc11c \uae30\ub300\ud558\ub294 \ucf58\ud150\uce20<\/strong><\/h5>\n<p>\uc774\uc804 \uc138\ub300\ub4e4\uacfc\ub294 \ub2ec\ub9ac Z\uc138\ub300\ub294 \uad11\uace0\uac00 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \ubcf4\uc5ec\uc9c0\ub4e0 \uc27d\uac8c \uc81c\uac70\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc220\uc5d0 \ub2a5\ud1b5\ud558\uba70 \uc758\uc2ec\uc774 \ub9ce\uc740 \uc131\ud5a5\uc744 \uac00\uc9c4 \uc774 \uace0\uac1d \uc9d1\ub2e8\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud560 \ubc29\ubc95\uc744 \ucc3e\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc774\ub294 \ub3c4\uc804 \uacfc\uc81c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Z\uc138\ub300\uc5d0\uac8c\uc11c \ub514\uc9c0\ud138 \uad11\uace0\ub85c \uc778\ud55c \uc131\uacfc\ub97c \uae30\ub300\ud558\uae30 \uc5b4\ub835\ub2e4\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub2e4\ub9cc, \uad11\uace0\uc8fc\ub294 \uadf8\ub4e4\uc774 \uc5b4\ub5a4 \uac83\uc744 \ubcf4\uace0 \uc2f6\uc5b4 \ud558\ub294\uc9c0 \ub354 \uc790\uc138\ud788 \ud30c\uc545\ud558\uace0 \uadf8\ub4e4\uc758 \uacbd\ud5d8\uc744 \uadf8\uc5d0 \ub530\ub77c \uc801\uc808\ud788 \ub9de\ucd9c \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. Z\uc138\ub300\uac00 \ubaa8\ubc14\uc77c\uc5d0\uc11c \uad11\uace0\ub97c \ubcfc \ub54c \uac00\uc7a5 \uc911\uc694\uc2dc\ud558\ub294 \uac83\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>Z\uc138\ub300\uc758 62%\ub294 \ud53c\ub4dc\uc5d0 \uc5b4\uc6b8\ub9ac\ub294 \uad11\uace0\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ud3ec\uc2a4\ud305\uacfc \uac19\uc774 \uc790\uc2e0\uc758 \ud53c\ub4dc\uc640 \uc720\uae30\uc801\uc774\uba70 \uc798 \uc5b4\uc6b8\ub9ac\ub294 \uad11\uace0\ub97c \ub354 \uc88b\uc544\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ud0c0\uac9f\uc778 \uad11\uace0\ubcf4\ub2e4\ub294 \ubcf8\uc778\uc5d0\uac8c \uc815\ud655\ud788 \ud0c0\uac9f\ud305 \ub41c \uad11\uace0\ub97c \uc120\ud638\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc7ac\ubbf8\uc788\uace0 \uad50\uc721\uc801\uc778 \ucf58\ud150\uce20\ub97c \uc6d0\ud569\ub2c8\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 \ubca0\uc774\ube44\ubd90 \uc138\ub300\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc774\uc6a9\ud574 \uce5c\uad6c\ub098 \uac00\uc871\uc5d0\uac8c \uc5f0\ub77d\ud558\ub294 \ubc18\uba74, Z\uc138\ub300\ub294 \uc624\ub77d \uac70\ub9ac\ub97c \ucc3e\ub294 \ub370 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc774\uc6a9\ud558\ub294 \uacbd\ud5a5\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0 \ub610\ud55c \uc774\ub7ec\ud55c \ud750\ub984\uc5d0 \ub9de\ucd94\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong><a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2018\/07\/28\/5-ways-brands-can-engage-gen-z-on-social-media\/#1b1d374b6129\" target=\"_blank\" rel=\"noopener\">\uc77c\uc0c1 \ub3d9\uc601\uc0c1, \ube44\ud558\uc778\ub4dc \ub3d9\uc601\uc0c1, how-to \ucf58\ud150\uce20<\/a><\/strong>\uc5d0 \uae0d\uc815\uc801\uc73c\ub85c \ubc18\uc751\ud558\uace0 \ucc38\uc5ec\ud560 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\ud68c\uc5d0 \ub354 \ud06c\uac8c \uae30\uc5ec\ud558\ub294 \ube0c\ub79c\ub4dc \uad11\uace0\uc5d0 \ubc18\uc751\ud569\ub2c8\ub2e4. <strong><a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2018\/07\/28\/5-ways-brands-can-engage-gen-z-on-social-media\/#1b1d374b6129\" target=\"_blank\" rel=\"noopener\">Z\uc138\ub300 \uc911 90%<\/a><\/strong>\ub294 \uc8fc\uc694 \uc0ac\ud68c\uc801 \ub610\ub294 \ud658\uacbd\uc801 \ubb38\uc81c\ub97c \ub2e4\ub8e8\ub294 \ud68c\uc0ac\uc758 <strong><a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2018\/07\/28\/5-ways-brands-can-engage-gen-z-on-social-media\/#1b1d374b6129\" target=\"_blank\" rel=\"noopener\">\uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uace0 \uc2f6\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/a><\/strong> \uc774\uc640 \ub354\ubd88\uc5b4 94%\ub294 \uae30\uc5c5\ub4e4\uc774 \uc624\ub298\ub0a0 \uc0ac\ud68c\uac00 \uc9c1\uba74\ud55c \uc8fc\uc694 \ubb38\uc81c\uc5d0 \uae30\uc5ec\ud560 \uc8fc\uc694\ud55c \ucc45\uc784\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<li><strong><a href=\"https:\/\/blog.hootsuite.com\/generation-z-statistics-social-marketers\/\" target=\"_blank\" rel=\"noopener\">\ub2e4\uc591\uc131\uc744 \ud655\uc778\ud558\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4.<\/a> <\/strong>\uc77c\ubc18\uc801\uc73c\ub85c Z\uc138\ub300\ub294 \uc9c4\ubcf4\uc801\uc778 \uc138\ub300\uc774\uba70 \uc774\ub4e4\uc740 \uad11\uace0\uc8fc\uac00 \ubaa8\ub4e0 \uae30\ud638\uc5d0 \ub300\ud574 \ub2e4\uc591\ud558\uace0 \ud3ec\uad04\uc801\uc73c\ub85c \uad11\uace0\ub97c \uc81c\uc791\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>Z\uc138\ub300\uc640 \uadf8\ub4e4\uc758 \uad6c\ub9e4 \uc7a0\uc7ac\ub825\uc774 \uc9c0\uc18d\ud574\uc11c \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \uadf8\ub4e4\uc758 \uc8fc\uc694 \ubaa8\ubc14\uc77c \ud65c\ub3d9 \ucc44\ub110 \ubc0f \ubc29\ubc95\uc5d0 \ub9de\ucd98 \uad11\uace0 \uc804\ub7b5\uc774 \ud544\uc694 \ud55c \ub54c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uae09\uc131\uc7a5\ud558\uace0 \uc788\ub294 Z\uc138\ub300\uc5d0\uac8c \ub2e4\uac00\uac08 \ub354 \ub098\uc740 \ubc29\ubc95\uc744 \ucc3e\uace0 \uacc4\uc2dc\ub2e4\uba74 info@taptica.com\uc73c\ub85c \uc5f0\ub77d\uc8fc\uc138\uc694. \uadc0\uc0ac\uc5d0 \ub9de\ub294 \ucd5c\uc801\uc758 \ubaa8\ubc14\uc77c \uad11\uace0 \uc804\ub7b5\uc744 \uc81c\uc2dc\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub97c \ub118\uc5b42019\ub144\uc758 Z\uc138\ub300\ub294 \uc138\uacc4 \uc778\uad6c\uc758 \uc57d 32%\ub97c \ucc28\uc9c0\ud558\uba70 \uacf5\uc2dd\uc801\uc73c\ub85c \uc778\uad6c\uac00 \uac00\uc7a5 \uc870\ubc00\ud55c \uc138\ub300\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. Z\uc138\ub300\ub294 1995\ub144\uc0dd\ubd80\ud130 2012\ub144\uc0dd\uae4c\uc9c0\ub85c \uad6c\uc131\ub418\uba70, \uc778\ud130\ub137\uacfc \ud568\uaed8 \uc131\uc7a5\ud574\uc628 \uc138\ub300\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d \uc9d1\ub2e8\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uad11\uace0\uc8fc\ub4e4\uc740 \ubb34\uc5c7\uc774 Z\uc138\ub300\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\uba70, \uc5b4\ub5bb\uac8c \uadf8\ub4e4\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc744\uc9c0, \uadf8\ub9ac\uace0 \ucd5c\uc2e0 \uae30\uc220\uc5d0 \uc815\ud1b5\ud55c \uc774\ub4e4\uc5d0\uac8c \uc5b4\ub5bb\uac8c \ud558\uba74 \uc131\uacf5\uc801\uc73c\ub85c \uad11\uace0\ud560 \uc218 \uc788\uc744\uc9c0 \ud30c\uc545\ud558\uae30 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":23757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357],"tags":[1401,1402,1403],"class_list":["post-26511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending-topics-ko","tag-gen-z-ko","tag-mobile-video-ko","tag-user-behavior-ko"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Does Gen Z Look for in an Ad?<\/title>\n<meta name=\"description\" content=\"Unsure of the most effective way to reach Gen Z? We suggest mobile video. Click the link to learn more about the content that&#039;ll grab their attention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does Gen Z Look for in an Ad?\" \/>\n<meta property=\"og:description\" content=\"Unsure of the most effective way to reach Gen Z? We suggest mobile video. 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\ubaa8\ubc14\uc77c \uad11\uace0 \uc218\ub2e8\uc73c\ub85c \ud6a8\uacfc\uc801\uc77c\uae4c?"},"content":{"rendered":"<p>\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud130\ub4e4\uc740 \ub04a\uc784\uc5c6\uc774 \uc0dd\uaca8\ub098\ub294 \uc2e0\uc870\uc5b4\uc5d0 \uc775\uc219\ud574\uc838\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc \uc720\ud589\ud558\uace0 \uc788\ub294 \uc2e0\uc870\uc5b4\ub294 \ubc14\ub85c \u2018\uc9c0\uc624\ud39c\uc2f1(Geofencing)\u2019\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc720\ud589\ud55c\ub2e4\ub294 \uc774\uc720\ub9cc\uc73c\ub85c \uc774 \ud2b8\ub80c\ub4dc\uc5d0 \ub2e4\uac00\uac00\uae30 \ubcf4\ub2e4\ub294 \uc9c0\uc624\ud39c\uc2f1\uc774 \uc815\ud655\ud788 \ubb34\uc5c7\uc774\uace0 \uc65c \uad11\uace0\uc8fc\uac00 \uc9c0\uc624\ud39c\uc2f1 \uc0ac\uc6a9\uc744 \uace0\ub824\ud574\uc57c \ud558\uba70, \uc624\ub298\ub0a0 \uc774\uac83\uc774 \uc5b4\ub5bb\uac8c \ubaa8\ubc14\uc77c \uc0dd\ud0dc\uacc4\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \uc218\ub2e8\uc774 \ub420 \uc218 \uc788\uc744\uc9c0\ub97c \uc0b4\ud3b4\ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h5>\uc9c0\uc624\ud39c\uc2f1\uc758 \uc758\ubbf8<\/h5>\n<p>\u201c\uc9c0\uc624\ud39c\uc2a4(Geofence)\u201d\ub294 \ubcf5\ud569\uc801\uc778 \uc758\ubbf8\ub97c \ub2f4\uace0 \uc788\ub294 \ub2e8\uc5b4\uc785\ub2c8\ub2e4. \uae30\ubcf8 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc9c0\uc624\ud39c\uc2f1\uc740 \uc704\uce58\uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \ud55c \ud615\ud0dc\uc785\ub2c8\ub2e4.<\/li>\n<li>\uc9c0\uc624\ud39c\uc2a4\ub294 \ud2b9\uc815 \uad6c\uc5ed \ub0b4\uc5d0\uc11c \uc704\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uccb4\uacc4\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uac1d\uc5d0\uac8c \uc2e4\uc81c\ub85c \ub3c4\ub2ec\ud558\ub294 \ud65c\ub3d9\uc740 \ud3ec\ud568\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc9c0\uc624\ud39c\uc2a4 \ud0c0\uac9f\ud305\uc744 \ud65c\uc131\ud654\ud558\ub824\uba74 \uc0ac\uc6a9\uc790\uac00 \uc704\uce58 \uc124\uc815\uc744 \ucf1c\uace0 \ud574\ub2f9 \uad11\uace0\uc8fc\uc5d0\uac8c\uc11c \uc2e4\uc2dc\uac04 \uc54c\ub9bc \ubc1b\uae30\ub97c \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h5>\uc9c0\uc624\ud39c\uc2f1\uc744 \uc774\uc6a9\ud558\ub294 \uc774\uc720<\/h5>\n<p>\uc9c0\uc624\ud39c\uc2f1\uc740 \uc77c\ubc18\uc801\uc778 \uc9c0\ub9ac\uc801 \uc704\uce58 \uad11\uace0\ubcf4\ub2e4 \ud0c0\uac9f\ud305 \ubc94\uc704\uac00 \uc881\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e4\uc18c \uc791\uace0 \ud2b9\uc815\ud55c \ubc94\uc704\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774 \ubc94\uc704 \ub0b4\uc5d0\uc11c \uad11\uace0\ub97c \uc9d1\ud589\ud558\uba74 \ub2e4\uc591\ud55c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc9c1\uc811 \uc218\uc775 \ucc3d\ucd9c<\/strong><br \/>\n\uc9c0\uc624\ud39c\uc2f1\uc744 \uc774\uc6a9\ud558\uba74 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\uc758 \uc704\uce58\uc5d0 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uace0, \ud55c\uc2dc\uc801 \ub51c\uc774\ub098 \uad6c\ub9e4 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc5ec \uc9c1\uc811\uc801\uc778 \uc218\uc775 \ucc3d\ucd9c\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc624\ud504\ub77c\uc778 \ubc29\ubb38 \uae30\ubc18 \ub370\uc774\ud130<\/strong><br \/>\n\uc9c1\uc6d0 \ubc30\uce58, \ub9e4\uc7a5 \uc6b4\uc601 \uc2dc\uac04 \ubc0f \uc81c\ud488 \uc218\ub7c9\uc5d0 \ub300\ud55c \uace0\ub824 \uc0ac\ud56d\uc744 \ub354 \uc798 \ud30c\uc545\ud558\uae30 \uc704\ud574<br \/>\n\uc190\ub2d8\ub4e4\uc774 \uc5bc\ub9c8\ub098 \uc790\uc8fc \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub294\uc9c0 \uc54c\uace0 \uc2f6\uc740 \uacbd\uc6b0 \uc9c0\uc624\ud39c\uc2f1\uc744 \ud1b5\ud574 \uc2dc\uac04\ub9c8\ub2e4<br \/>\n\uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub9e4\uc7a5\uc744 \ucc3e\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d\ub4e4\uc758 \ub3d9\uc120 \ud30c\uc545<\/strong><br \/>\n\uc9c0\uc624\ud39c\uc2f1\uc744 \uc774\uc6a9\ud558\uba74 \uc5b8\uc81c \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub9e4\uc7a5 \uadfc\ucc98\ub97c \uc624\uac00\ub294\uc9c0 \ud30c\uc545\ud558\uc5ec \uc774 \uc815\ubcf4\ub97c<br \/>\n\ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubc24\uc5d0 \uacf5\uc5f0\uc774 \uc5f4\ub9b4 \ucf58\uc11c\ud2b8\uc7a5\uc73c\ub85c \uac00\ub294 \uae38\uc5d0 \ub9e4\uc7a5\uc774<br \/>\n\uc788\ub2e4\uba74 \uace0\uac1d\ub4e4\uc5d0\uac8c \ucfe0\ud3f0\uc744 \ub098\ub220\uc8fc\uace0 \ud55c\uc2dc\uc801\uc778 \uc138\uc77c\uc744 \uc9c4\ud589\ud560 \uc88b\uc740 \uae30\ud68c\uac00 \ub420 \uc218<br \/>\n\uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h5>\uc9c0\uc624\ud39c\uc2f1\uc758 \ud6a8\uacfc<\/h5>\n<p>\uad11\uace0\uc8fc\ub294 \uc624\ub298\ub0a0\ucc98\ub7fc \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \uc778\uae30\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\ub294 \ub54c\uc5d0 \uc624\ud504\ub77c\uc778 \ud310\ucd09<br \/>\n\ud65c\ub3d9\uc5d0 \uc4f0\uc774\ub294 \uad11\uace0\uc5d0 \uc608\uc0b0\uc744 \uc5b4\ub290 \uc815\ub3c4 \ud560\ub2f9\ud574\uc57c \ud560\uc9c0 \uac08\ud53c\ub97c \uc7a1\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n\ud558\uc9c0\ub9cc \uc628\ub77c\uc778 \ub9c8\ucf00\ud130\uc5d0 \ub530\ub974\uba74 \ubaa8\ubc14\uc77c \uc6b0\uc120\uc8fc\uc758\uc778 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc911 48%\uac00 \uc5ec\uc804\ud788 \uc77c\uc8fc\uc77c\uc5d0<br \/>\n\ud55c \ubc88\uc740 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc81c\ud488\uc744 \uad6c\ub9e4\ud569\ub2c8\ub2e4. \ub610\ud55c \uc624\ub298\ub0a0 \uad11\uace0\uc8fc\uc758 71%\ub294 \uc2e4\uc81c \ubc29\ubb38\uc744<br \/>\n\uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc704\uce58\uc801 \uc804\ub7b5\uc774 \uc788\uc73c\uba70 \ub610 \ub2e4\ub978 82%\ub294 \ud5a5\ud6c4 2 \ub144 \ub0b4 \uc704\uce58 \ub370\uc774\ud130\uc5d0<br \/>\n\ub300\ud55c \uc758\uc874\ub3c4\ub97c \ub192\uc77c \uacc4\ud68d\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub9e5\ub3c4\ub0a0\ub4dc\ub97c \uc774\uae30\uae30 \uc704\ud55c \ubc84\uac70\ud0b9\uc758 \uc804\ub7b5<\/strong><br \/>\n\ubc84\uac70\ud0b9\uc740 \ub9e5\ub3c4\ub0a0\ub4dc \uace0\uac1d\uc744 \ubc84\uac70\ud0b9 \ub9e4\uc7a5\uc73c\ub85c \uc720\uc778\ud558\uae30 \uc704\ud574 \ub9e5\ub3c4\ub0a0\ub4dc \ub9e4\uc7a5 \ubc18\uacbd 180m<br \/>\n\uc774\ub0b4\uc5d0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc640\ud37c\ub97c 1 \uc13c\ud2b8\ub85c \ud310\ub9e4\ud558\ub294 \ud504\ub85c\ubaa8\uc158\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ubc84\uac70\ud0b9 \uc571<br \/>\n\uc0ac\uc6a9\uc790\ub4e4\uc740 \uc571\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc\ud568\uc73c\ub85c\uc368 \uc774 \ud504\ub85c\ubaa8\uc158\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\uc5c8\uace0 \ub9e5\ub3c4\ub0a0\ub4dc\ub85c<br \/>\n\ud5a5\ud558\ub294 \uace0\uac1d\uc744 \uac00\uae4c\uc6b4 \ubc84\uac70\ud0b9 \ub9e4\uc7a5\uc73c\ub85c \uc720\uce58\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc218<br \/>\n100 \ub9cc \uac74\uc744 \ub3cc\ud30c\ud558\ub294 \uacb0\uacfc\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ubbf8\uc988\ub178, \ub354 \ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\ub2e4<br \/>\n<\/strong>\uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ube0c\ub79c\ub4dc\uc778 \ubbf8\uc988\ub178 USA \ub294 \uc9c0\uc624\ud39c\uc2f1 \uae30\ub2a5\uc744 \ubaa8\ubc14\uc77c \uc571\uc5d0 \ud1b5\ud569\ud558\uc5ec \ubbf8\uc988\ub178<br \/>\n\ub9e4\uc7a5 \uadfc\ucc98\uc5d0 \uc788\ub294 \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud478\uc2dc \uc54c\ub9bc\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \ub3c5\uc810 \ud61c\ud0dd,<br \/>\n\ud504\ub85c\ubaa8\uc158 \ubc0f \uc774\ubca4\ud2b8\ub97c \ud64d\ubcf4\ud574 \uc790\uce6b\ud558\uba74 \ub9e4\uc7a5\uc744 \uc9c0\ub098\uce60 \uc218\ub3c4 \uc788\ub294 \uc8fc\uc694 \uace0\uac1d\ub4e4\uc744<br \/>\n\uc720\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud3f0\uc988, \uacf5\ud574\ubb3c\uc9c8\uc5d0 \uc720\uc6a9\ud55c \uc815\ubcf4\ub97c \uc8fc\ub294 \uad11\uace0 \uc774\uc6a9<br \/>\n<\/strong>\ud3f0\uc988\ub294 \uc778\ub3c4\ub124\uc2dc\uc544 \ub0b4 \uc5ec\uc131 \ud1b5\uadfc\uc790\uc758 \ud575\uc2ec \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc9d1\ub2e8\uc5d0 \uc811\uadfc\ud558\ub294 \ub370 \uc9c0\uc624\ud39c\uc2f1<br \/>\n\uae30\uc220\uc744 \uc774\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc5d0\uc11c\ub294 \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ud1b5\uadfc \uc911 \uacf5\ud574\ubb3c\uc9c8\uc774<br \/>\n\ud53c\ubd80\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294\uc9c0 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ubcf4\ub824\uba74 \ud3f0\uc988 \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\ub77c\ub294<br \/>\n\uad11\uace0\ub97c \ubc30\ud3ec\ud588\uc2b5\ub2c8\ub2e4(\ubb3c\ub860 \uc774 \ubb38\uc81c\ub97c 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